LEDinside: As LED Lighting Penetration Surges, Dominant Players to Maintain Market Share

Nov 10, 2014 - LED components have been successfully introduced in light source products, according to the new report “2015 Global Lighting Market Outlook” by LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. As the commercial lighting market expands, lighting tubes have become the most in-demand product with light bulbs second. Additionally, in the luminaire market, demand for ceiling lights high, but mostly in the home.

In the LED bulb market, dominant players will retain their positions in 2015, said Joanne Wu, an assistant research manager at LEDinside. Meanwhile traditional brand lighting manufacturers will focus on strengthening their brand image to improve their prospects of selling bulb products in the B2C market. That will benefit the quality of products in the B2B market, she added. But prospects are daunting for small brands, who lack strong distribution channels or their own niche market segments. “They have two choices: to become OEMs or to exit the market,” Wu said.

According to LEDinside’s forecast of the top 20 LED lighting manufacturers by revenue, in 2014 the top 5 lighting brands will be Philips, Panasonic, Toshiba, GE and Osram. Cree, meanwhile, is an upstart. “Cree is aggressively promoting its bulb and lamp products. We predict it will be among the top six LED lighting brands by revenue,” Wu said. A number of trends that began in 2013 will continue to shape the industry through 2015, Wu said. Those trends include the development of the LED lighting product business, which is essential for traditional or new LED lighting manufacturers as well as a push to boost profits. “Branded manufacturers have grown in terms of revenue, but that has not always resulted in high profits,” Wu said. “Manufacturers are profit driven. They will employ great efforts to increase their profits as LED lighting becomes increasingly commonplace in the professional lighting market.”

Topic 1: 2015 LED Market For Lighting Application and LED Lighting Market Outlook

LED Market For Lighting Application

Executive Summaries
LED Lighting Still at High Growth Phase in 2014-2018
Standard & Mid Power LEDs Become Mainstream in Lighting Market
2835 and 3030 LEDs Most Price Competitive in Standard- and Mid-Power LED Market
2835
- 2835 LED: 0.2-0.5W LED Has Relatively High C/P Ratio
- Chinese Package Manufacturers Raise 2835 Strength Through Standardization and Domestic Production
- 2835 LED Price and Power Distribution Graph
3030
- New 3030 LED with EMC Leadframe Released on the Market, Value High Luminous Efficacy
- 3030 LED with EMC Leadframe Raises LED Power and Reduces LED Usage Volume
- 3030 LED with Ceramic Substrate Released by EU / US Companies to Emphasize Better Thermal Dissipation Features
- 3030 LED Price and Power Distribution Graph
COB
- LED Manufacturers Speed Up COB Product Development
- LED Manufacturers Speed Up COB Developments, Upholds Optimistic Outlook for Chinese Market
- COB LED Price and Power Distribution Graph
Different LED Luminaires Corresponding LED Components

Global LED Lighting Market Trend

Executive Summaries
European Lighting Market Trends
High Utility Prices, Maturing Lighting Culture, Formation of Standards—Spur LED Lighting Market Developments
North American Lighting Market Trend
The Promotion of Energy Star and DLC Standards Have Led to Strong Growths in the Commercial and Residential Lighting Market
North America Lighting Market Trend
Benefited From Subsidies, Manufacturers are Actively Acquiring Energy Star Certification. OEMs Are Actively Developing U.S. Development Strategies
Japanese Lighting Market Trend
Residential and Commercial Lighting Market Increasingly Mature, and Shifting Towards Industrial and Outdoor Lighting Markets
Chinese Lighting Market Trend
Too Many Suppliers, Complicated Distribution Channels

Global LED Lighting Market Trend

Projected Lighting Business Opportunities in Emerging Markets
Global LED Lighting Penetration Rate Generally Increasing
Global LED Lighting Market Scale By Region
2013-2015 Global LED Lighting Market Scale By Region
2013-2015 Global LED Lighting Market Scale By Product
2014 Global LED Lighting Market Scale- Region v.s. Product
2014 Global LED Lighting Market Scale- Region v.s. Product

Lighting Manufacturer Strategies

Global Lighting Market- Too Many Manufacturers in the Market, Fragmented Market Shares
- 2013 Revenue Ranking and Estimated 2014 Revenue Ranking
Global LED Lighting Market- Lighting Manufacturers LED Strategies Will Determine the Market Share
- 2013 Revenue Ranking and Estimated 2014 Revenue Ranking
2014 Lighting Manufacturer Strategies
European Lighting Manufacturers Strategies -
Traditional Manufacturers Aggressively Raise LED Professional Lighting Business
- Philips
- Osram
- Fagerhult
North American Lighting Manufacturers Strategies -
Brand Vendors, Emerging Lighting Manufacturers, and Package Manufacturers To Grab Larger Market Share
- GE
- Cree
- Feit Electric
Japan’s Lighting Manufacturer Strategies -
Sufficiently Raise LED Lighting Penetration
Japanese Lighting Market Share By Application
- Panasonic
- Toshiba
- Iris Ohyama
- Endo
Chinese Lighting Manufacturer Strategies -
Brand Vendors and OEMs Quickly Enhanced LED Lighting Penetration Rate; Package Manufacturers Entered into the Lighting Market and Consolidated Market Channels
- Opple
- Yankon
- Ocean’s King
- MLS

Topic 2 Backlight Market

Smartphone Market Trend
Trend 1: Bigger Smartphones and High PPI
Trend 2: Flash LED Shifts From Niche to Highly Competitive Market
Trend 3: Phablet Market Emerges
Trend 4: iPhone Leads Market Trends
Trend 5: Smart Wearable Device

List of Smartphone Technologies
Technology 1: Flash LED Designs
Technology 2: Ambient Light Sensor
Technology 3: Universal Remote Control

Tablet Market Trend
Trend 1: Slow Tablet Market Growth Momentum
Trend 2: Tablet Resolution Increased Entirely Driven By Apple

TV Market Trend
Trend 1: Direct-type LED TV Becomes Mainstream Product on the Market
Trend 2: Centralize TV Backlight LED Specification
Trend 3: Edge-type LED TV Technology Will Still Be Seen in Thin TV Models in the Future
Trend 4: Rise of 4K2K TV Becomes New Growth Momentum for LED Usage in TV Backlight Market
Trend 5: The Rise of Chinese Package Manufacturers
Trend 6: More Energy Efficient LED TV to Acquire Energy Efficient Subsidies
Trend 7: Smart TV
Trend 8: High Color Gamut
Trend 9: LED Backlit Curved TV

Appendix Mainstream LED TV Specs and LED Roadmap
Mainstream product specs
LED Roadmap

If you would like to know more details , please contact:
Joanne Wu +886-2-7702-6888 ext. 972 joannewu@trendforce.com

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