Lighting Fair 2011 Series (I) – A Tour of Lighting Fair 2011
The 10th Japan Lighting Fair 2011, which is held every two years, commences at Tokyo Big Sight International Exhibition Center. Due to an increase in the number of participating LED companies, LED-related booths are separated from architecture and construction materials section and constitute an independent section this year.
Lighting Fair 2011's main focus is to showcase end-market products, with emphasis on LED and OLED applications. None of major lighting manufacturers in Japan absents from this fair, where every advertising strategy imaginable can be seen. The companies, by adopting their lighting manufactures to their booth design, convert their booths into enticing interpretations of what customers can expect from their products, turning the fair into a grand LED lighting festival.
As stated above, all major lighting manufacturers in Japan attend this fair, including Philips and OSRAM. In addition, on account of the fact that most participating companies are from Asia, the fair specially sets up “Taiwan Pavilion,” “China Pavilion” and “South Korea Pavilion” for companies from their respective countries.