New educational exhibition at the headquarters of the European Molecular Biology Lab (EMBL), Europe’s flagship laboratory for research into life sciences, features a 1.9 mm pixel pitch, 8m by 4m Leyard CarbonLight VX 1.9mm 4K LED screen, with content via a 7thSense media server and PIXIELAB Blocks for show control

A 4K CarbonLight VX LED screen from Leyard Europe is at the heart of a new inspirational and educational exhibition at the headquarters of the European Molecular Biology Lab (EMBL), Europe’s flagship laboratory for research into life sciences.

The World of Molecular Biology exhibition occupies 800 sqm of the double-height atrium of the EMBL headquarters in Heidelberg Germany and tells the story of life through 45 AV exhibits comprising a mix of audiovisual, virtual reality, interactive and tactile elements, grouped into three zones, themed The Spirit of EMBL, Life is Amazing and Seeing is Understanding.

The star of the exhibition is a 1.9 mm pixel pitch, 8m by 4m Leyard CarbonLight VX 1.9mm 4K LED screen, with content via a 7thSense media server and PIXIELAB Blocks for show control. The ‘Wall of Wonder’ was designed and installed by DJ Willrich (DJW), the systems integrator responsible for AV tech within the exhibition, which was designed by Haley Sharpe Design.


The Leyard screen displays images captured by electron microscopes housed in an adjacent room, scaling up micro-organisms far too tiny to be seen with the human eye into stunning, detailed images.

The exhibition’s aim is to provide education into EMBL’s research at a level that can be readily interpreted, without needing explanation from biologists and physicists. It is designed as an entry level facility for schools, providing a bridge into what EMBL is about and what it does.

“The Leyard screen brings microscopic images into the visible world – and how!” explained David Willrich, owner and managing director of DJW, which provided consultancy in the design stages before winning the tender to design and install the AV. “Seeing a cell less than 20 microns blown up to 8m wide is an amazing experience, one which has even the EMBL staff blown away – they were stopping to watch the cycle of images during commissioning.

“LED is the perfect display technology for the high ambient light in the atrium, and Leyard CarbonLight’s fine pixel pitch, wide colour range, and high and fast frame rates provides excellent visual performance, ensuring even the finest detail of the images is perfectly reproduced.”

Additional touch screens and tables, vertical displays and explainer screens enable a deeper dive into specific topics and enhanced explanations as well as opportunities to interact. All the elements combine to engage, inform and inspire visitors to the building, and to foster a better understanding of molecular science and its relevance for individuals and society.

The flexible design of the space also ensures it is multi-use, with meeting rooms around the exhibition able to be closed or opened up to the exhibition space. A connection to the LED screen for a computer and a link to the existing sound systems enables it to be used for lectures and as speaker support.

“Engaging story telling relies on clear communication,” added Leyard Europe sales manager Luke Marler-Hausen. “DJW have been able to really utilise all the advanced colour features of our Leyard VX range to deliver punchy and vibrant messages that mesmerise audiences, achieving the visual communication brief with style. The DJW approach with bespoke integration and designs, enabled our LED canvas to tell the EMBL story with clarity and precision.”


 

TrendForce 2024 Global LED Video Wall Market Outlook and Price Cost Analysis
Release Date: 28 September 2023
Language: Traditional Chinese / English
Format: PDF
Page: 273

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