4Q13 Silver+ Member Report- Outline

Lighting Market Development Trend-Outline

Lighting Level Package Market Trend- Product Development and Strategy 

Trend One: Rising Commercial, Industrial And Outdoor Lighting Markets

Trend Two: Mid Power LED Market Value To Surpass High Power LED For The First Time in 2013

Trend Three: Emerging LED Specs For Backlight And General Lighting Applications; 3030 and 2835 have An Opportunity To Replace 5630

• 3030 LED Has Highest lm/$ And Is Widely Distributed In The Market And Most Preferred                                                                              
• 5630 LED: High Current Spec Applied in Bulbs And Downlight Products
• 5630 LED: Limited Room For Further Price Cuts As 5630 LED Price Closes To Production Costs

Trend Four: LED Manufacturers Speed Up COB Product Development

      Source: LEDinside

LED Lighting Market Trend- Worldwide LED Lighting Market 

Global LED Lighting Market Trend 

Regional LED Lighting Market Trend- Americas 

Regional LED Lighting Market Trend- Europe

• EU: New Eco-design Requirements For LED Lights 

Regional LED Lighting Market Trend- China 

Global LED Lighting Penetration Rate Generally Increases 

2012~2014 Global LED Lighting Market Revenue Forecast 

2012~2014 Global LED Lighting Market Value Forecast- By Regions 

2012~2014 Global LED Lighting Market Value Forecast- By Products 

2012 Global LED Lighting Market Value: Regions vs. Products 

2013~2014 Global Lighting Fixtures Demand Rapidly Growing 

     Source: LEDinside

2013~2014 Lighting Manufacturers' Development Strategies 

• Global Lighting Market: Major Manufacturers Only Have A 38.2% Market Share 
• Global LED Lighting Market: Major LED Luminaire Manufacturers Only Have a 50.6% Market Share 
• Japanese Manufacturers Way Ahead Competition in LED Penetration Rate in 2012 
• 2013 European, U.S. and China Luminaire Manufacturers Penetration Rates Take A Big Leap Forward 

2013~2014 Lighting Manufacturers' Development Strategies 

• Strategy One: Price Strategy 

1. Lighting Manufacturers Actively Cut Prices to Stimulate Market Demand 
2. Global LED Bulb Prices Gradually Approach To Conventional Lighting Product Prices 
3. Wal-Mart Introduces Low-priced Product, 60W Equiv. LED Lamp Has Come To Sweet Point 
4. The Introduction of New Technologies and Materials Will Also Be The Focus For Manufacturers in The Future 

• Strategy Two: Bidding And Subsidy 

LED Manufacturers Actively Seek Project Bidding and Subsidies in All Regions 

In North America, LED Lamps Obtaining Energy Star Rebate Grow Rapidly With Subsidies Intensified 

74% Of the United States Is Covered By An Active Lighting Rebate Program in 2013 

Cree LED Bulbs Obtained Energy Star Rebate And Had Substantial Growth in Shipments 

• Strategy Three: M & A 

1. Lighting Manufacturers Acquiring Channels And Related Technology Companies 
2. Lighting Manufacturers Rapidly Enhance Competitiveness By Acquiring Channels and Technology- Philips / Acuity Brands 

• Strategy Four: Intelligence System 
  

1. Intelligent Lighting Enhances The Products' Added Value 
2. Intelligent Products Development And Total Lighting Solutions 
3. LED Residential Lighting: Promoting Intelligent Lamps And Wireless Control 
4. LED Outdoor Lighting: Promoting Street Lamps Central Control System 

• Strategy Five: Brand Image 
  

1. Lighting Manufacturers Actively Promote Their Brands 
2. Analysis of European Desk Lamps: VIBIA & Foscarini Have Higher Premium From Brand Image 

• Strategy Six: Channel 
  

1. Lighting Manufacturers Actively Develop Channels 
2. Electrical Wholesalers Account For 64% Of North America Lighting Market Sales Channel 

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