Soraa, the world leader in GaN on GaN™ LED technology, will display their new AR111 lamp at EuroShop this month. The lamp is the market's first full-visible-spectrum LED AR111, and brings Soraa's signature elements of light quality to the large lamp arena: vivid colors, unique whiteness rendering, and perfectly uniform beams casting sharp single shadows. To this, Soraa's AR111 adds unmatched light intensity, creating the perfect lamp for retail lighting.

"Soraa's lamp is a game-changer in the LED AR111 landscape. With it, we bring to the market an energy-efficient AR111 lamp of exceptionally high intensity and quality of light," said Nick Farraway, Senior Vice President - International at Soraa. "This year, we will expand our portfolio beyond our award-winning MR16 GU5.3 and GU10 lamps to create a full line of four inch lamps powered by our GaN on GaN™ LED technology."

This month, Soraa will display at EuroShop a full-visible-spectrum 8 Degree AR111 LED lamp, with CRI of 95 and R9 of 95. Available in June, this lamp will have a peak luminous intensity of 27,500 Cd and light output of 980 lumens, the best in the market. Soraa will also offer 80 CRI AR111 lamps with a peak luminous intensity of 34,000 Cd, twice that of the nearest competitor.

The high lumen density of the GaN on GaN™ LED enables the single source, high luminous intensity, and superior beam control which characterize all of Soraa's lamps. The violet light in Soraa's full-visible-spectrum LED excites the Optical Brightening Agents present in many white products, so a brilliant white shirt shows brilliantly under Soraa light, but yellow and dull under any other LED.

Soraa's AR111 lamp is dimmable, will be available in a wide range of color temperatures and beam angles, works in fully enclosed fixtures, and conforms to the IEC/ANSI AR111 form factor, ensuring compatibility with a broad range of fixtures. The 8 Degree AR111 lamp works with Soraa's SNAP system, a set of easy-to-use magnetic beam spreaders and color shifters that allows endless design and display possibilities.

For more information on Soraa's GaN on GaN™ LEDs and lamps, visit www.soraa.com, or see them for yourself at EuroShop in Dusseldorf, Germany (February 16-20, booth #11 F63).