Two weeks ahead of Valentines, GE published a heartbreaking online letter ending its long term relationship with CFL, while announcing its new passion for LEDs.

GE's heart wrenching breakup letter to CFL. (GE/LEDinside)

The creatively written marketing stunt was highlighting an important announcement that GE will discontinue the manufacturing of CFL bulbs in the U.S. market, and shift its focus in the consumer lighting towards LED bulbs by the end of 2016.

Several reasons were cited by the company behind the changing business strategy, including ENERGY STAR’s more stringent luminous efficiency standards to be rolled out in 2017 that would be difficult for CFLs to match in the future.

GE's creative marketing involves a texting between CFL and GE. (GE/LEDinside)

Other reasons cited by the company behind the changing business strategy included the acceleration of LED adoption in the market, and the declining CFL market. The company estimated about 15% of consumers have already tried the new generation lighting. GE estimated by 2020, about 50% of sockets in the U.S. residential market would be installed with LED lights, while CFL demands would spiral by an astonishing 3x over the next five years.

Prices of LED bulbs have also fallen drastically over the past five years to levels nearing CFL prices.

Moreover, LEDs have several advantageous features including better energy efficiency (lm/w), the ability to be instantly switched on, light quality, dimmability and connectivity.

GE's has written several poems showcasing its new love for LEDs. (GE/LEDinside)

Intelligent capabilities of LEDs were also cited by GE as a main reason for the switch, as smart lights can make homes more connected and save energy costs.

In a statement, GE also highlighted it will be assisting retail partners including Walmart and Sam’s Club in the transition from CFL to LEDs,

GE is helping its retail partners, like Walmart and Sam’s Club, lead the transition from CFL to LED. Some of the CFL phase out projects are already in progress, Sam’s Club lighting for instance will be 100% converted to LEDs by the end of 2016.