According to TrendForce 2023 Infrared Sensing Application Market and Branding Strategies, brands in the end market will, as per their plans, steadily grow in several aspects during the 2022-2023 period, such as ADAS / autonomous driving, smart cockpit- DMS / OMS, industrial / logistics automation, and bio-sensing- photoplethysmography (PPG) and under display proximity sensors. The infrared sensing market value in 2023 is expected to reach USD 3.096 billion. Specifically, the application market of industrial LiDAR will witness strongest growth, followed by that of under display proximity sensors and eye tracking. Moreover, 3D sensing will likely being combined with ToF to create interactive experiences in AR / VR devices. The said diverse trends will help expand the infrared sensing market, which is estimated to hit USD 4.881 billion.

 

Consumer Electronics

 

There are still niche growth products in consumer electronics applications in 2023, such as under display proximity sensors, eye tracking and bio-sensing- Photoplethysmography (PPG). Apple’s iPhone 14 Pro comes with the SWIR–based under display proximity sensor that can resist sunlight / ambient light interference and is free from the white spot effect. In addition, Non-Apple camp, including Samsung Galaxy S series, OPPO’s and vivo’s high-end models have already introduced under display proximity sensors, the components’ market value will soar to USD 489 million in 2022. Under display proximity sensors are likely to be seen in mid- and high-end models, replacing the existing 1D / 2D ToF (Sensing Range Detection), thereby stimulating the value in the future.

 

TrendForce’s analysis reveals that despite being hit by gloomy macroeconomic development and sales price increases in products, the AR / VR market looks promising in the long run, as brands are willing to try on various applications facilitating the creation of interactive experiences in online learning, business communication, online socials as well as the development of diverse AI-based virtual simulation features. In this way, the development of smart manufacturing, smart transportation, and smart cities will be more efficient, reducing resource waste caused by repetitive experiments in the physical world. The market will see more AR / VR devices with more advanced hardware specifications and platforms in 2023, accelerating the development of relevant applications.

 

Foveated rendering, a type of eye tracking technologies, helps create realistic and intuitive visual experiences, mitigate motion sickness, strengthen immersion, and enable more straightforward operation. As TrendForce analyzes, following Sony’s and Apple’s adoption of eye tracking for AR / VR devices, the CAGR of IR LED market value for eye tracking is up to 41% during 20227-2027.

 

ADAS / Autonomous Driving

 

There are four major factors deciding the DMS / OMS market development: 1) smart cockpit design, 2) ADAS / safety regulation and policy support, 3) driving safety, and 4) autonomous driving technology. In addition to developing ADAS / autonomous driving technologies, car companies consider DMS a must-have feature for vehicles, aiming to prevent drivers from misusing an ADAS / autonomous driving system and increase driving safety. Euro NCAP plans to introduce regulations on active DMS in 2023 and stipulate them in 2025, it is expected to raise IR LED / VCSEL market value.

 

Car makers consistently plan to apply LiDAR to ADAS / autonomous driving Level 3 (Highway Pilot) in 2023-2024 to improve safety and AEB performance. Major OEM players will include Volvo, General Motors, Audi, Stellantis, Volkswagen, Changan Automobile, and Li Auto, etc.

 

Industrial / Logistics Automation

 

As the pandemic in Europe and the US slowed down and led to labor shortages among industrial demand returns, European, American, and Japanese businesses have steadily headed towards industrial automation. Moreover, vehicles were sent to provide services across communities, hospitals, and Fangcang shelter hospitals where logistics demand is high.

 

TrendForce analyzed the infrared sensing market scales, opportunities, challenges, product specifications and prices, and supply chains via brand manufacturer strategies. TrendForce aims to provide readers with a comprehensive understanding of marketing and sales in the infrared sensing market.

 

Author: Joanne / TrendForce  

 

TrendForce 2023 Infrared Sensing Application Market and Branding Strategies
Release: 01 January 2023
Format: PDF
Language: Traditional Chinese / English
Page: 164