Recently, Westinghouse is launching a new lineup of LED-backlit LCD TV that ranges from 24 inches up to 55 inches. Starting at $299 and available in the third quarter, the 24-inch LD-245 is a 1080p model that the company says consumes less energy than a 40-watt light bulb.

AU Optronics of Taiwan says that the number of LEDs used in TV Backlight Unit will be lowered by about 30% by the end of 2010. One reason that the company cites is that at the beginning of 2011 1-bar edge-type LED BLUs will start to be applied to TV applications. 



As previously mentioned, the LED-backlit LCD TV will lead to a reshuffle in China’s color TV market, and China’s local brands have taken various measures, such as price cuts, in order to compete against foreign brands whose prices have already been reduced. Is it true that the price of the LED-backlit LCD TV will fall?

TV brand vendors are highly optimistic about the shipments of LED TVs in 2010, indicated research institute LEDinside. The optimism boosts demand for LEDs and rapidly increases LED supply. Therefore, under the substantial expansion of LED manufacturing capacity, end-market sales of LED TV will be the determining factor in whether the LED industry will be able to sustain its growth momentum in the second half of the year.

LED Driver Chipsets Enable Flexibility and Performance in Demanding High Image Quality LCD TV Applications Microsemi Corporation, a leading manufacturer of high performance analog/mixed signal integrated circuits and high reliability semiconductors, witnessed industry confirmation for its local dimming technology designed for LED backlights in LCD TVs, many of which were introduced at the 2010 Consumer Electronics Show in Las Vegas.

Kogan is very excited to announce the launch of the first ultra-thin Kogan LED TV range. On sale today are two TVs that represent another step in our efforts to smash the competition on price and value. Kogan has also updated the design of its latest LED TVs with a stylish construction and frame. There are two new Kogan LED TVs available at the following pre-sale special prices: 26-inch Kogan LED – $599 32-inch Kogan LED – $799

LG Electronics (LG), a major player in the global flat panel display and AV markets, unveiled its plans to achieve the top global position in the TV market with a fundamental shift in the way viewers consume content, from simply watching TV to “using TV”.

ViewSonic announces four new LED eco-friendly panel TVs for consumers to enjoy a brilliant full HD experience in any room in the home ViewSonic® Corp., a leading global provider of visual display, computing and digital content solutions, today introduced its new ViewLED™ eco-friendly LED TV offerings. From 19” to 42”, these latest solutions are ideal for connecting consumers to the Full HD, dynamic entertainment experience in any room in the home.

Immersive Lifelike Depth and 3D Capabilities, Connected Interactive Content and Services, and Mold-Breaking Design Set Next Generation of Samsung LED back-lit HDTVs Apart

Revolutionary four primary color technology enables more than one trillion colors Three UltraBrilliant Edge-lit AQUOS LED LCD TV Series with sizes ranging from 40- (40" diagonal) to an industry-first 68-inch (68 1/32" diagonal) screen class Newly developed dramatic, contemporary design sets the standard Flagship LE920 Series offers AquoMotion 240 for clearer fast-moving video AQUOS Net™ adds streaming video for enhanced home theater enjoyment

Panasonic Corporation of North America, an industry and technology leader in the HDTV arena, introduced LED-backlight models to its expanded 2010 line of VIERA® LCD HDTVs at the 2010 Consumer Electronics Show.

LG said it plans to give a push to its LED TV sales by launching more advanced versions of it in 2010 and expects to sell up to 300 thousand units by the end of 2010. Amitabh Tiwari, LG Electronics India Head of Sales, said "LED TV is one of the focused areas of the company. We will launch more advanced ones in the first half of 2010." He said the company expects the segment to contribute about 20 percent of its turnover by the end of 2010. At present, LED TVs account for less than four percent of its overall sales.

Samsung Electronics Co Ltd, the world's biggest TV brand by revenue, said it sold 2.6 million TVs using LED backlight units in 2009, outperforming its earlier target. The company also confirmed an LED-backlight TV sales target for this year of 10 million units.

Everlight Electronics Co., Ltd., the leading LED packaging company in Taiwan, Robert Yeh (chairman of the firm) is quite optimistic about a brighter market outlook for LED in 2010 than 2009.

At the LEDforum 2009, AmTRAN Chairman & CEO Alpha Wu pointed out that LED-backlit LCD TVs, which boast many advantages such as low energy consumption, high image quality and slim profile, is gradually becoming the design trend of LCD TVs. Optimistic about the LED-backlit TV market in 2010, AmTRAN projects the market penetration rate of such TVs will substantially grow to 20%.

As the competition in the LED backlit TV market intensifies, Korean TV giant LG Electronics has introduced two LED backlight products with different types of backlight modules, namely, direct type and edge type; both ran out of stock soon after the launch. LEDinside has recently paid a special visit to Alex Chen, Product Assistant Manager of LG Electronics Taiwan, to discuss the features of LG’s LED-backlit LCD TVs and the development of the market.

NuVision© U.S. Inc. Monday announced the introduction of three new super slim LED edge-lit LCD TV models for the consumer market—the Lucidium NVU40FX5LS (40-inch), the NVU46FX5LS (46-inch) and the NVU55FX5LS (55-inch). The 55-inch is also available in a limited edition featuring a silver frame (NVU55FX5LSX).

Sharp will begin supplying LED backlights for LCD televisions to Sony, expanding their alliance in LCD panels, the Nikkei business daily reported today. And the two companies will also jointly develop next-generation backlights, according to the report.

The South Korean electronics giant LG has chosen Thailand as the first Asean production base for its latest range of televisions.

Samsung introduced its "world's thinnest" 3.9mm-thick 40-inch LCD TV based on LED technology at FPD International 2009. The new design uses LED based edge-lighting along with new optical film manufacturing process to spread the light evenly behind the screen. The luminance, contrast and frame frequency of the panel are 400cd/m2, 5,000:1 and 120Hz, respectively.

Even though ‘LED TV’ is simply marketing buzzword, its advantages outweigh its drawbacks An increasing number of TV vendors, including Sony, Sharp Samsung, and LG, are launching their so-called "LED TV" products on the market. But in fact, LED TV is not a completely different product to LCD TV – it is, in essence, an LCD TV that adopts LED backlighting technology.

Popularity of LED TVs has driven up the demand for LED backlighting, leading to the wave of integration in Taiwan’s LED industry. And the island’s largest LED chipmaker Epistar recently said it is to purchase shares of Tekcore Co through a private placement deal. This trend of vertical and horizontal integrations seen in the industry can help keep the companies’ gross profit rate up, boost their capacities, as well as guarantee the supply to the customers, analyzed the industry research firm LEDinside.  

The new LED-based BeoVision 10 from Bang & Olufsen is a slim, fully integrated TV solution with a classic Bang & Olufsen identity developed specifically for wall placement.  

Lite-On Technology and Everlight Electronics, two of the major LED providers based in Taiwan, are reportedly to be supplying SMD LEDs to Korea’s Samsung and LG from the fourth quarter this year. The two companies will supply LEDs mainly for backlights of 46/47- and 52/55-inch TVs to the two Korean TV makers, according to the report.

Samsung has invested USD 1 billion in its LED TV promotion campaign, bringing such TVs in the limelight of the market since the 2Q09. Other major TV brand vendor also raised their LED TV shipment targets for 2010, and launched capacity expansion plans at the same time. According to the research institute LEDinside, the total capital expenditure of Taiwan’s LED chipmakers will reach NTD 13.5 billion in 2009, a 24% growth compared to last year.

This articles is contributed by WitsView, an abstract from WitsView’s column, please go to //www.witsview.com/Intelligence/Column/Default.aspx for the original version.

Vizio’s 55" LCD LED HDTV, VF551XVT, is now available at Costco for $1999.

The Sharp LC-40LB700X allows a user to watch TV and also play Blu-ray, DVD and CD discs. The integrated Blu-ray player features BD-LIVE to access additional content via an internet connection and a USB terminal for added local storage. High definition audio is achieved with spectacular sound reproduction thanks to 5.1 Dolby TrueHD, Dolby Digital Plus, DTS-HD Master Audio and DTS-HD high resolution audio output.

Apart from lighting, LED backlight unit (BLU) applications are another driving force for the growth of LED market. The adoption of LED backlighting in medium and large-sized LCD panels has become more promising since Samsung first introduced the term “LED TV.”

Sharp Corporation will introduce into the Japanese market four models (60V-inch, 52V-inch, 46V-inch, and 40V-inch*1) of the LX Series “LED AQUOS” LCD TVs from November 10, 2009. Coming on the verge of 2010, the tenth anniversary of the first AQUOS LCD TVs, this series employs a newly developed LCD panel and an LED backlight.