The LED video wall market in China has recovered slower than expected in 2023 following the country’s reopening. Compared to the low point in 2022, however, the end-market demand shows an upward trend overall, particularly the demand in the Corporation & Education, Broadcast, and Retail & Exhibition sectors. North America is booming, with demand in the outdoor display, retail & exhibition, and virtual production sectors being major contributors for the growth momentum. Hit by the Russia–Ukraine war and soaring inflation, demand in Europe is returning slowly. Following the rapid growth in 2022, emerging markets across Asia, Africa, and Latin America continue to see strong demand entering 2023. Overall, TrendForce forecast that the global LED video wall market value will increase to USD 7.564 billion in 2023.

Indoor Display: Demand for high-resolution and HDR products has contributed to stable sales growth in LED video walls for corporation and education spaces, virtual productions, home theaters, and cinemas. In addition, Micro LED transparent displays are highly suitable for retail stores and cultural spaces (e.g. galleries, museums, aquariums) as well as the hospitality industry as a tool for product exhibition.

Outdoor displays are mainly used for advertising, transportation, sports venue events, and live events. Driven by the turnaround of market demand situation in Europe and the US, LED outdoor display applications like Live Events & Sports and Education still enjoys steady growth in 2023. Additionally, glasses-free 3D LED displays will mostly be applied to creative signage advertising. 3D advertising videos can create stunning visual experiences for audience.

Global LED Fine Pitch Display Market Scale
As TrendForce analyzes, the demand for LED video walls in China has gradually recovered in 2023, along with continual increases in the penetration of LED fine pitch displays across North America, Europe, and Asia. Additionally, the Corporation & Education, Virtual Production, and Retail sectors has continued stimulating the demand for such displays. As more players entered the LED fine pitch display market, plus competition between display techniques, product prices have declined faster than expected. TrendForce estimated an increase in the global LED fine pitch display market value for 2023 to USD 4.506 billion.

Virtual Production Market Trend
The global LED video wall market value for virtual production is likely growing to USD 394 million in 2023, according to a TrendForce analysis. However, their growth momentum will weaken year by year for two reasons. First, the world is returning to normal from the COVID-19 pandemic, reducing the necessity of virtual production LED displays. Another reason is that the cost of LED video walls for virtual production remains relatively high, while the associated industry chain elements such as hardware, software, and content creation must develop simultaneously. An improvement of merely LED display specifications can hardly stimulate rapid industrial growth. In the long term, as more firms enter the virtual production LED video wall market with the increasing maturity of peripheral supply chain, virtual production will be further expanded to the production of movies, TV programs, TV series, music, and advertisements.

General background displays mostly come with a pixel pitch of >P2.1 for cost concerns, such as P2.3, P2.6, and P2.8. By contrast, high-end production studios tend to adopt P1.2-P1.6 Mini LED displays to fulfil requirements of high brightness, high-performance display, and close-ups. P2-P4 are used for floor display, in order to create strong immersive experiences, Mini LED video walls are requested. The pixel pitch specs of ceiling displays are P3.9-P6, emphasizing high brightness. Adopting Mini LED video walls with common-cathode driver ICs helps enhance brightness (+30-40%) and display performance (wide viewing angle, high contrast without moiré patterns); the energy efficiency can be up to 50%-60%.

All-in-One LED Display Market Trend
All-in-One (AIO) LED displays are controller-integrated standardized products, mainly applied to corporate meeting rooms, event, retail and exhibition, lecture halls, control rooms, gaming events, and even home theaters. According to TrendForce’s analysis, All-in-One LED display is expected to maintain growth in large-scale companies’ meeting room and retail display markets in 2023, with a 14% increase in shipment.

≤P1.0 Ultra-Fine Pitch Display Market Trend
According to TrendForce, the ≤P1.0 ultra-fine pitch display market scale is estimated to reach 10% YoY in 2023 and main applications include Security & Control Room, Corporation & Education, Entertainment & Cinema. ≤P0.625 and P0.7-P0.8 LED video walls are projected to hold a penetration rate of up to 37% totally in 2023.

Micro/Mini LED Video Wall Market
Samsung, MTC, BOE, Unilumin, and Hongli have been planning to expand production, with the total capacity likely to reach 30,200 m2/M by the end of 2023.
As Micro/Mini LED technology steps forward year by year, it’s forecast that the Micro LED video wall market scale will reach USD 406 million, and that of ≤P0.625 and P0.7-P0.8 Micro LED video wall will amount to USD 349 million in 2027; the Mini LED video wall market scale is expected to reach USD 1.847 billion, and Mini LED is anticipated to enter P1.2 and ≥P1.5-P1.6 LED video wall markets in 2027.

Regarding AM solutions applied to large splicing displays, LTPS (side wiring) have been adopted in ≤P0.625 LED displays. A challenge facing the side wiring technology is that width between interconnected metals becomes increasingly narrower, resulting in greater electrical impedance plus obvious IR drop. Therefore, circuit design must be improved. Moreover, tiling line processing, tiled surface flatness, color uniformity, and cost control have been the major challenges on product development. Samsung’s 89-inch Micro LED TV was launched in May 2023 and was available first in China. It is expected that the 101-inch 4K P0.51 model will also be available in 2H23.

TrendForce’s analysis focuses on 2024 LED video wall market outlook and application market trends; major LED video wall players’ revenue and product development; LED video wall price and cost analysis; suppliers’ technology and product specification cost development of the Micro/Mini LED / ≤P1.0 ultra-fine pitch display markets, etc. TrendForce aims to provide readers with a comprehensive understanding of marketing and sales in the LED video wall market.

Author: Joanne, Allen / TrendForce

TrendForce 2024 Global LED Video Wall Market Outlook and Price Cost Analysis
Release Date: 28 September 2023
Language: Traditional Chinese / English
Format: PDF
Page: 273

Chapter I. LED Video Wall Market Trend and Analysis

• LED Video Wall Market Definition
• 2023-2027 Global LED Video Wall Market Scale
• 2021-2022 Top 20 LED Video Wall Player Revenue Ranking
• 2022 Top 20 LED Video Wall Player Market Share Analysis
• 2023(E) Top 10 LED Video Wall Player Revenue vs. Market Share
• 2022-2023(E) Top 10 LED Video Wall Player Revenue vs. Shipment
• 2023-2027 Global LED Fine Pitch Display Market Scale
• 2023-2027 Global LED Fine Pitch Display Market Shipment
• 2021-2022 Top 20 LED Fine Pitch Display Player Revenue Ranking
• 2022 Top 20 LED Fine Pitch Display Player Market Share Analysis
• 2023(E) Top 10 LED Fine Pitch Display Player Revenue vs. Market Share
• 2022-2023(E) Top 10 LED Fine Pitch Display Player Revenue vs. Shipment
• 2022-2023(E) Global LED Video Wall Regional Market Scale
• 2022-2023(E) Global LED Fine Pitch Display Regional Market Scale
• 2022 Global LED Fine Pitch Display Regional Market- By Application
• 2023(E) Global LED Fine Pitch Display Regional Market- By Application
• 2022-2023(E) Global LED Fine Pitch Display Application Market Analysis
• 2022-2023(E) P2.1-P2.5 LED Video Wall Application Market Analysis
• 2022-2023(E) P1.7-P2.0 LED Video Wall Application Market Analysis
• 2022-2023(E) P1.2-P1.6 LED Video Wall Application Market Analysis
• 2022-2023(E) ≤P1.0 Ultra-Fine Pitch Display Application Market Analysis
• 2023-2027 ≤P1.0 Ultra-Fine Pitch Display Market- Product Pitch Analysis
• 2023-2027 ≤P1.0 Ultra-Fine Pitch Display Market- Technology Analysis
• 2022 ≤P1.0 Ultra-Fine Pitch Display Player Revenue vs. Market Share

Chapter II. Micro/Mini LED Video Wall Market Trend

• Micro/Mini LED Video Wall
• Micro/Mini LED Video Wall Product Advantages
• 2023-2027 Mini LED Video Wall Market- Product Pitch Analysis
• 2021-2022 Mini LED Video Wall Player Revenue Ranking
• 2023-2027 Micro LED Video Wall Market- Product Pitch Analysis
• Mini LED Video Wall- Chip Yield Rate, Price Trend, and Brand Target
• Mini LED Video Wall- Pick-and-Place Technology Trend
• Micro LED Video Wall- Chip Yield Rate and Brand Target
• Micro LED Video Wall- Mass Transfer Technology Analysis and Trend
• Micro/Mini LED Video Wall- Backplane Technology Analysis
• Micro/Mini LED Video Wall- AM / PM LED Video Wall Product Design
• COG (Side Wiring) Technology Challenge Analysis / Player Roadmap
• Active / Passive Matrix Analysis
• Micro/Mini LED Video Wall- Controller Market Trend
• Micro/Mini LED Video Wall Manufacturer Supply Chain Analysis
• 2023-2024 Mini LED Video Wall Product Specification and Progress
• 2023-2024 Micro LED Video Wall Product Specification and Progress
• Samsung The Wall Series- Size and Resolution
• LTPS (Side Wiring) Analysis- Samsung / LG / BOE Manufacturing Analysis
• P0.625 LED Video Wall / TV Cost Analysis- Active Matrix vs. Passive Matrix
• Samsung 89-inch 4K P0.51 LED Video Wall / TV Cost Analysis
• Samsung 101-inch 4K P0.51 LED Video Wall / TV Cost Analysis
• Samsung 114-inch 4K P0.51 LED Video Wall / TV Cost Analysis
• LG Micro LED Video Wall Cost Analysis- Active Matrix vs. Passive Matrix
• BOE Mini LED Video Wall Cost Analysis- Active Matrix vs. Passive Matrix
• LED Video Wall Size and Pixel Pitch Analysis

Chapter III. 2024 LED Video Wall Market Outlook and Highlight

• 2024 Global LED Video Wall Market Outlook and Price Cost Analysis

3.1 Corporation and Education Market

• 2022-2023(E) Corporation & Education- LED Video Wall Product Trend
• LED / LCD Video Wall and Projector- Product and Price Analysis
• All-in-One LED Display Product Strengths and Applications
• 2021-2023(E) All-in-One LED Display Market Value and Shipment Analysis
• 2022 All-in-One LED Display Player Shipment Ranking vs. Market Share
• All-in-One LED Display Product Overview
• 2023 All-in-One LED / LCD Display Price Analysis
• 2023 All-in-One LED Display Brand Product and Price Analysis

3.2 HDR Market Trend- Virtual Production, Home Theater and Cinema

• 2022-2023(E) Entertainment & Cinema- LED Video Wall Product Trend
• Virtual Production Market Strength Analysis
• Virtual Production Application Market Analysis
• 2022-2023(E) Virtual Production LED Video Wall Market Scale Analysis
• 2022 Virtual Production LED Video Wall Player Revenue Ranking
• Virtual Production LED Video Wall Product Specification Overview
• Virtual Production LED Video Wall Product Specification Analysis
• Virtual Production Market Landscape Analysis
• Virtual Production Market Trend
• Home Theater Application Market Definition
• Home Theater Market Trend - LED Video Wall vs. Projector Market Scale, Specification and Price
• Home Theater Market Opportunities and Potentials
• 5G+8K LED Video Wall Product Requirements
• 2023 4K LED Video Wall / TV Brand Price
• Premium Cinema- Definition vs. Market Scale
• Cinema LED Video Wall- Market Opportunities and Challenges
• Cinema LED Video Wall Specification Analysis
• 2018-2023 Cinema LED Video Wall Player Progress Analysis
• 2018-2023 Global Cinema LED Video Wall Market Installation Volume
• DCI-P3 Standard- LED Video Wall and Projector

3.3 LED Transparent Display Market

• 2023-2027 LED Transparent Display Market Scale
• 2023 LED Transparent Display Specification and Price Analysis
• Micro LED Transparent Display Application Market
• 2023 Micro LED Transparent Display Cost Analysis

3.4 LED Outdoor Display Market

• LED Outdoor Display Application Market Overview
• 2022-2023(E) Global LED Outdoor Display Application Market Analysis
• 2023 P1.5-P10 LED Outdoor Display Specification Definition
• 2023 P1.5-P10 LED Outdoor Display Price Analysis
• LED Outdoor Fine Pitch Display / Glasses-Free 3D Display Markets
• LED Outdoor Fine Pitch Display Application Market Analysis
• LED Outdoor Fine Pitch Display Player and Product Overview
• LED Outdoor Fine Pitch Display Specification Analysis
• Glasses-Free 3D Display Specification Requirements
• Glasses-Free 3D Display Market Landscape Analysis

Chapter IV. Video Wall Market Price and Cost Analysis

• LED Video Wall Market Price Survey- Methodology and Definition
• LED Video Wall Sales Models and Price Strategies
• 2023-2024(E) LED Video Wall Price Analysis
• 2023-2024(E) P2.5 LED Video Wall Price Analysis
• 2023-2024(E) P1.9 LED Video Wall Price Analysis
• 2023-2024(E) P1.5-P1.6 LED Video Wall Price Analysis
• 2023-2024(E) P1.2 LED Video Wall Price Analysis
• 2023-2024(E) P0.9 LED Video Wall Price Analysis
• 2023-2024(E) P0.7-P0.8 LED Video Wall Price Analysis
• 2023-2024(E) P0.625 LED Video Wall Price Analysis
• 2023 4K LED Video Wall / TV Brand Price
• 2023 P1.68 LED Video Wall Cost Analysis
• 2023 P1.26 LED Video Wall Cost Analysis
• 2023 P0.9375 LED Video Wall Cost Analysis
• 2023 P0.84 LED Video Wall Cost Analysis
• 2023 P0.78 LED Video Wall Cost Analysis
• 2023 P0.625 LED Video Wall Cost Analysis

Chapter V. LED Video Wall Player Strategies

• Global LED Video Wall Player List
• P≤1.0 Ultra-Fine Pitch Display Player Progress Analysis
• LED Video Wall Player Product Strategy and Sales Performance
  Samsung Electronics
  LG Electronics
  Sony
  BOE
  Leyard
  Unilumin
  Absen
  Liantronics
  Ledman
  Qiangli Jucai
  INFiLED
  CVTE / MaxHub
  HCP
  Cedar
  AOTO
  CREATELED
  Hikvision
  Dahua
  GKGD
  Cai Liang
  SANSI
  MTC
  TCL CSOT
  HKC
  Konka
  Daktronics
  PanelSemi

Chapter VI. Display LED Market Trend and Product Strategies
6.1 Indoor Fine Pitch Display LED Product Analysis

• Display LED Product Application Market
• Fine Pitch Display LED Product Overview
• Fine Pitch Display LED Technology Overview
• 2023-2024 Display LED Technology Trend
• Display LED Technology Analysis- MiP / COB / 4-in-1 Mini LED
• MiP (0202 / 0404 LED) Pros and Cons Analysis
• Mini LED Chip Yield Rate, Price Trend, and Brand Target
• 2022-2023(E) Mini LED Video Wall Player Capacity Ranking
• 2022-2023(E) Mini LED Video Wall Player Capacity Market Share Analysis

6.2 Display LED Market Scale and Player Strategies

• 2023-2027 Display LED Market Value Analysis
• 2023-2027 Display LED Market Volume Analysis
• 2023-2027 Display LED Market Value Analysis- Incl. Micro/Mini LED
• 2023-2027 ≤P2.5 Display LED Market Value- LED Product Analysis
• 2023-2027 ≤P1.0 Display LED Market Value- LED Product Analysis
• 2022-2023 Display LED Price Trend- SMD LED / MiP (0202 / 0404 LED)
• 2022-2023 Display LED Price Trend- 4-in-1 Mini LED
• 2022-2023 Display LED Price Trend- RGB Mini LED Chips
• 2021-2022 Display LED Chip Player Revenue Ranking
• 2021-2022 Display LED Package Player Revenue Ranking
• 2023 Display LED Player Capacity and Supply Chain Analysis

Chapter VII. Driver IC Market Trend and Player Strategies

• 2023-2027 LED Display Driver IC Market Value Analysis
• 2021-2023(E) LED Display Driver IC Player Revenue Ranking
• 2021-2022 LED Display Driver IC Player Revenue Market Share Analysis
• 2023-2027 LED Display Driver IC Market Shipment Analysis
• 2021-2023(E) LED Display Driver IC Player Shipment Ranking
• 2021-2022 LED Display Driver IC Player Shipment Market Share Analysis
• 2022-2023(E) Common-Cathode Driver IC Market Penetration Rate Analysis
• LED Display Driver IC Product Trend vs. Specification Summaries
• 2022-2023 LED Display Driver IC Price Survey
• Driver IC Player Revenue Performance and Product Analysis
  Macroblock
  Chipone
  Xm-Plus
  Novatek
  Developer
  SHIXIN
  Sunmoon
  Fine Made
  Chipfountain

Appendix. Pro A/V System Integrator / Distributor List Analysis

• North America- Pro A/V System Integrator List
• North America- Pro A/V System Integrator and Distributor (Dealer) List
• China- LED Video Wall Distributor (Dealer) List
• EMEA- Pro A/V System Integrator and Distributor (Dealer) List
• APAC- Pro A/V System Integrator and Distributor (Dealer) List