In recent years, the global economy has faced many challenges. History shows that economic development is always accompanied by fluctuations and uncertainties, with each economic cycle bringing new growth points and opportunities. Instead of waiting for economic recovery, companies should take proactive steps to strengthen their capabilities.

On June 12th, Refond Optoelectronics held a grand opening ceremony for its Shenzhen headquarters brand showroom and a new product launch event. The new showroom, designed to enhance brand identity and expand product influence, also showcased a new brand concept and innovative products across multiple fields, demonstrating Refond's proactive development approach and market-leading position.

Refond's New Brand Showroom Officially Opens

Refond's New Products Officially Launched

New Brand Showroom and Brand Refresh Debut
From 2000 to 2024, a brief moment in history, yet a significant period for China's economy, evolving from a follower to a leader in the global economy. Similarly, Refond Optoelectronics, founded in 2000, has achieved remarkable growth over the past 24 years, becoming a leader in China's LED packaging industry.

The 24 years of innovation and growth are hard to encapsulate in a few words. Refond's newly developed multifunctional brand showroom, spanning 2,000 square meters, is divided into four main areas: an image foyer, a brand image area, an R&D and manufacturing area, and a product experience area. It not only tells Refond's development story but also allows visitors to experience the forefront of LED technology and its innovative potential through five core scenarios.

The showroom reflects Refond's 24-year journey, marked by significant milestones in LED technology innovation. In 2002, Refond established an SMD LED packaging line, becoming one of the pioneers in this field in China. After nine years of innovation, the company went public on the ChiNext market in 2011, further expanding its LED packaging business.

In 2016, with the rise of the Mini LED concept, Refond quickly invested in R&D and built an automated production line by 2018. In 2022, the Hubei Refond Mini LED Industrial Park was completed and put into production. Since 2023, the company has continued to develop its five main product lines in lighting, displays, automotive, electrical, and touch displays, establishing a strong industry presence.

To deepen its innovation strategy, Refond has also undertaken a global brand refresh, positioning itself with a global perspective and forming deep collaborations with leading enterprises in various fields worldwide. The aim is to provide comprehensive supply chain value to customers and continuously extend the application of LED technology across multiple fields, driving industry advancement.

Chairman Gong Weibin Introduces Refond's Development

Refond Optoelectronics Multifunctional Brand Showroom

Refond's New Brand Concept

Upgraded Diverse Product Portfolio
Innovation has been key to Refond's success. The company focuses on emerging fields such as Mini/Micro LED, automotive lighting/displays, and touch displays.

Refond's Innovative Business Layout

During the event, Refond launched several innovative product solutions across its five main product lines.

Refond has developed an ultra-thin 0OD solution, covering large TVs, medium-sized notebooks/displays, small camera screens/drone control screens/tablet panels/vehicle screens/VR, and has achieved mass production and delivery. The company remains committed to customer satisfaction by offering high-cost performance products.

Refond introduced the Mini LED Direct Display - Yusha series for small electronic products like mobile phones and earphones, providing breathing lights and ambient light solutions. The Nothing Phone, using this series, became the first brand to achieve large-scale commercial use of Mini LEDs in the mobile phone industry, setting a precedent in consumer electronics.

Chairman Gong Weibin highlighted the strategic importance of the automotive sector, particularly new energy vehicles. Refond has spent over a decade developing a comprehensive automotive-grade LED product line, offering complete automotive lighting and display solutions. With the development of Mini LED technology, Refond has introduced new products such as dynamic logos, interactive taillights, ADB headlights, and vehicle displays to meet the diversified needs of automotive LEDs.

A key area for Refond's layout, the company established a specialized team and intelligent factory in 2022, achieving mass production of related products. Refond's innovative soft-to-hard & hard-to-hard bonding solutions enhance brightness and color performance, providing the best visual experience for users in smart retail, education, and office IoT fields.

Refond has established a strong market presence and gained significant market share. With the launch of innovative products in lighting, automotive LEDs, Mini backlight/direct display, and touch display, Refond will further consolidate its industry position and enhance brand value.


Scientific Innovation Fuels Refond's Growth
Refond's diverse product strategy is closely linked to its strong technological foundation.

Refond has always prioritized research and innovation, investing significantly in R&D. From 2020 to 2023, the company's R&D expenditures were 91.67 million yuan, 110.37 million yuan, 109.66 million yuan, and 108.36 million yuan, respectively, accounting for 7.44%, 7.50%, 8.21%, and 7.87% of annual sales.

The company also values building its R&D team, growing from 192 researchers in 2020 to 288 in 2023, increasing their proportion from 7.75% to 12.06%.

Refond's three major laboratories in Shenzhen, Yiwu, and Gedian received CNAS recognition in 2015 and aim to be top LED R&D platforms, recognized as national laboratories and multiple provincial-level R&D centers.

Refond Laboratory Center

Refond's technological advancements, particularly in Mini LED, include over 100 independent patents and mastery of core technologies like COB, flip-chip, molded encapsulation, light uniformity, ultra-thin architecture, high-brightness solutions, and cost optimization.

Refond social honor & invention patent

Refond also holds significant technologies in other fields, such as KSF phosphor patents. On June 1, Refond and GE renewed their global KSF patent authorization for high-gamut backlight applications, enhancing the backlight market and accelerating the penetration of automotive displays.


Conclusion
Refond is embracing change by upgrading its showroom, launching a new brand concept, and releasing innovative products across multiple fields. This proactive approach has solidified Refond's position and opened new growth paths, securing a competitive edge in the market.

Moving forward, Refond will continue to uphold its corporate philosophy of "Innovative Technology, Enriching Human Life," focus on customer-centric principles, drive technological innovation, enhance its product line, and provide more differentiated and competitive products and services, creating greater value for global customers.

 

TrendForce 2024 New Mini LED BLU Display Trend Analysis
Release Date: 31 October 2023
Language: Traditional Chinese / English
Format: PDF
Page: 153

TrendForce 2023 Global Automotive LED Product Trend and Regional Market Analysis
Release Date:
1. PDF (166 Pages)- 30 June 2023
2. EXCEL- 30 June 2023 and 31 December 2023
Languages: Traditional Chinese / English